Need
Most calls to the workshop started with “how much” and “where are you”. The craftsman needed to work instead of answering those on the phone.
Solution
A big promise on the first screen, two buttons right below: Get a Quote and Get Directions. A tappable phone number top right, WhatsApp bottom right. Years of experience, workmanship warranty and free survey in one strip. A gallery of real work.
Result
Customers fill in the quote form before calling; the address question is closed by the directions button. Less phone, more workbench.